A New York City wellness club, Lore, has opened its doors, offering a unique thermal bathing experience that combines saunas, cold plunges, and social rituals. This 6,200-square-foot space, located in NoHo, is designed to provide a chic and Scandinavian-inspired setting for contrast therapy. The club's founders, James O'Reilly and Adam Elzer, aim to make thermal bathing a regular part of people's routines, rather than a sporadic treat. With a focus on social interaction and health benefits, Lore is part of a growing trend of social bathhouses and saunas in New York City. The club's interiors are a blend of natural materials and sensory design, creating a calming atmosphere. O'Reilly and Elzer, both with impressive backgrounds in coworking and hospitality, believe that Lore will help city dwellers reconnect with themselves. The club is open daily from 7 am to 11 pm, inviting New Yorkers to embrace the benefits of thermal bathing and social connection.
