Zelda Dearest, a hotel in Asheville, North Carolina, is celebrating the legacy of American author and artist Zelda Fitzgerald with a week-long series of events. This year's Zelda Fitzgerald Week marks the second annual celebration, offering a diverse range of activities including live jazz performances, workshops, and literary tributes. The series kicked off with a guided forum, delving into Fitzgerald's deep connection to her Southern roots, her influence as a pioneering social media figure, and her special bond with the city of Asheville. The event featured a visit from the Fitzgerald Museum, shedding light on Zelda Fitzgerald's early life as Zelda Sayer. Emily Yancey, Zelda Dearest's marketing manager, highlighted Zelda's fondness for Asheville, recalling her visits and stays at the Omni Grove with her husband and child. This celebration not only pays homage to Zelda Fitzgerald's literary achievements but also explores her personal and professional ties to the region, offering a unique and engaging experience for visitors and locals alike.